Showing posts with label J.S. Mill. Show all posts
Showing posts with label J.S. Mill. Show all posts

Friday, April 19, 2013

Entry #11: A Philosophical Lexicon for Perfumistas



Utility, Utilitarian, Utilitarianism

These words all relate in the vernacular to use. In everyday conversation, utility just means usefulness. Somewhat confusingly, these simple terms were appropriated by two nineteenth-century philosophers, Jeremy Bentham and John Stuart Mill, for a specific normative ethical theory, which they called Utilitarianism.

According to utilitarianism, the right action is the one which maximizes the utility of the greatest number of people, where utility is understood to mean either happiness or pleasure, and those terms are generally not taken to coincide. Some utilitarians advocate pure hedonism, with pleasure being the ultimate measure of any- and everything. J.S. Mill felt that there were "higher" and "lower" pleasures, and that higher pleasures (intellectual endeavors) were more valuable than what might be termed the "animal" pleasures. However one decides to understand utility, the idea is simple enough and is expressed by the principle of utility:

Always act so as to maximize the net outcome for all relevant persons taken together as a group.  

I've been thinking about utilitarianism today as I sit at home in "lock-down" with my fellow Bostonians while law enforcement officers conduct a manhunt for the missing suspect in the case of the bombing perpetrated during the marathon on Monday. The people interviewed today (friends, family, and former teachers of the suspects) make it sound as though these two brothers would never do anything so heinous, but someone obviously did, so we'll have to see how the evidence stacks up. I've no doubt that the suspects sought in this case can be demonstrated to be guilty, if indeed they are guilty. Now that one of them is dead, I certainly hope that they were the culprits, and not someone else. 

Here is a famous thought experiment discussed whenever the philosophical theory of utilitarianism is introduced. It illustrates the distinctive properties of this particular approach to morality and goes basically like this:


Imagine that a vicious killer is at large, and the people of a city have been crying out in outrage for days. The mayor wishes to quell the riots erupting all over the place, and with them the deaths which may be caused by the angry crowd. He therefore selects some poor schmuck to serve as a patsy. Evidence is marshaled, and the suspect is put on display. The public expels a collective sigh of relief. 
Those calling for the murderer's head have now been appeased, and the riotous crowds have dispersed. The city returns to its normal business, though the real killer has not been apprehended, but the mayor has acted in this way so as to maximize the happiness of the greatest number of people. 
During the period when they believed that the killer roamed at large, the citizens were unable to sleep at night or get anything done, filled with anxiety as they were that they might be the next in line to become his victim. Once someone was fingered for the crimes, everyone settled down, and the only person who suffered as a result of the mayor's decision was the innocent person framed.

The test for your own assessment of utilitarianism is how you react to this sort of scenario. Another similar example involves torturing one person to save many more. These sorts of awful dilemmas have unfortunately arisen in history, particularly under repressive regimes when, out of fear for their own lives, people have agreed to do what they would not otherwise have done. 

The thought experiments are not personalized and so are intended to allow people to reflect upon whether they find utilitarianism to be intuitively sound. Obviously, human rights are not intrinsic to this moral outlook. Human rights are valuable to a utilitarian only insofar as they may maximize the happiness of the greatest number. 




Perfume Applications

How does this approach to morality apply specifically to the case of perfume? I think that there are several ethical dilemmas which may raise the question of the validity of utilitarianism.


  • Some people maintain that animal testing of cosmetics (including perfume) is justified, because it maximizes the happiness of the greatest number at the expense of a few (the animals experimented on).



  • The people who produce fake perfumes and fob them off to unsuspecting consumers may believe that they are doing the right thing because most people cannot tell the difference anyway, and they are able to purchase the fakes at a significant discount. (I'm not saying that they actually reason this way, but it is a possible rationalization for what they do, and it may well allow some of them to sleep better at night...)



  • Similarly, perfume companies may lie about whether they have reformulated their perfumes (or the extent to which they have) under the assumption that most people will never know anyway, so the net outcome is better, all things considered.



  • In our wearing of perfume, we may think about the people likely to be around us when we select our scent of the day. Going to the library, for example, I am unlikely to choose a perfume with huge sillage because I do not want to offend other people, and I especially do not want to bother people with allergies. Sure I might prefer to wear something louder that day, but I will be in a public place, so I reason that the net consequences will be better if I sacrifice my own pleasure in order to accommodate those who may not agree with my perfume choice.


What about you, my fragrant friends, can you think of other utilitarian examples applicable to the case of perfume?

Sunday, August 26, 2012

In Praise of Bathing





My first memories of baths date back to early childhood, when my father would deposit me along with my two sisters in the tub for an economy-of-scale suds-up. Yes, we all fit: three girls in four years was what my contraceptively challenged parents—while still undergraduate students—managed to produce during the first three years and six months of a marriage which finally ended around my sixteenth birthday. No need to express condolences: divorce was the best thing that ever happened to my parents' marriage. Aside, of course, from its fruits—mistakes though we may have seemed to be at the time...

Both of my parents have been happily remarried now for many years, much longer than they were married to one another, which would seem to suggest that mutual fertility is not a sufficient basis for a stable marriage, notwithstanding the “grand plan” of whoever—if anyone—devised the preposterous pregnancy scheme. Marriage has of course enjoyed a resurgence of popularity in recent times, but I suspect that all of the excitement will eventually die down—perhaps in seven years? In the meantime, I think that any couple—straight or gay—interested in tying the proverbial knot (what a metaphor!) should be required first to do a dramatic reading à haute voix of Ionesco's play Délire à Deux. If, having successfully completed that exercise, the happy couple is still intent on taking vows, all I can say is: more power to them! But I digress...

A civil engineer by training and in mindset, my father, in addition to having fun regaling us with rhymes such as “Scrub-a-dub-dub: three girls in a tub!” undoubtedly derived a measure of satisfaction through conserving both time and water by bathing us in this way. Indeed, his area of specialization is none other than dams and irrigation systems!

I have no other clear memories of baths for many, many years. I believe that I took only showers during high school, and I certainly did not take baths while living in the college dormitories. I am not even sure whether the shared bathrooms had anything but shower stalls. That's how little importance bathing in a tub had for me. I do seem vaguely to recall that someone barfed in a bathtub somewhere, during a party at which Koolaid spiked with Everclear was being served. (Was it, perhaps, me?)

Fast forward to today, and here I am a full-fledged bath addict. This is no exaggeration: I do not even feel clean unless I take a full-on soak in a tub, and on those occasions when I am forced to forgo my bathing ritual because of traveling, I await with great anticipation the opportunity to return home where I'll be able to bathe once again in the manner to which I have grown quite accustomed. Mind you, I am not an obsessive-compulsive hand washer, or anything of that kind.

I observed one of those people recently in the bathroom at the library. She was lathering up and scrubbing her arms and hands when I entered a stall, and she was lathering up and scrubbing her arms and hands when I left the stall. I stood briefly next to her in what may have seemed to be a show of hygienic solidarity, a couple of sinks down. But after I had spent maybe ten seconds washing my hands and reached for a paper towel, she was still standing there, lathering up and scrubbing her arms and hands. No, you may rest assured, I am nothing like that.

I suspect, however, that some shower advocates may view me in just that way when I say that I honestly feel that a thorough cleansing can only be accomplished through a bath. Perhaps they, too, will smile politely and walk quickly away—or the internet equivalent: navigate away from this page... I imagine five-minute hot shower takers asking in their minds, Really? You only take baths? in entirely sincere puzzlement over how someone could waste so much time.

I went from nearly no memory of having taken baths to wishing only to take baths. I am by now so habituated to baths, an important part of which involves lying in a supine reclining position, that I consider showers even to be a form of work. Standing up? Really? is my natural rejoinder of puzzlement to the advocate of showers who cannot imagine spending an entire hour—or even half—on a bath.

Having numbered for so many years among those who take only showers, I do of course understand why people opt for them. Yes, it is true: they are quick. And yes, it is true: they work in shared bathroom arrangements such as dorms and houses where not all inhabitants have private bathing quarters. I recall that a fellow living in a house where I was renting a room at one point in the Los Angeles area used to leave the bathtub half-full of dark gray, opaque water, clogged as the drain was with his body hair. No, this is not a joke. Ian was his name.





Two other renters, Ann and Stan, also lived in that house, and so did the landlord and his wife, but the person whom I'll never, ever forget—no matter how old I eventually become, and even if I lapse into an advanced state of senility—is Ian. In addition to being ape-ily hairy, Ian also left a strong acrid odor behind wherever he went—a trail of sillage, if you like—even after having bathed. I think that it is fair to say that anyone who rejects The Myth of the Skin Chemistry Myth never shared a house with Ian. What would Chanel no 5 smell like on Ian? Honestly, I do not want to know. Come to think of it, although he did not fully bubble up in my mind at the time, Ian was perhaps the ultimate subconscious inspiration for one of my proofs: The case of the stinky guy.



Taking a bath in such a tub, shared with such a fellow as Ian, was never going to happen, for obvious reasons. The whole experience of even wanting to shower in that tub on a day when Ian had already been there was in itself a sheer nightmare, a veritable horror story rivaled only by Alfred Hitchcock's Psycho. At the time, however, I myself was a showers-only type, so the challenge each morning became to beat Ian to the bathroom. I'd scuffle down the hall as quickly as I could in jammies and rubber flip-flops, mug of French roast in hand, fluffy white robe in tow, to take my shower and scurry back to my room, deeply relieved to have escaped the horror which would now await some other poor unsuspecting soul.





A Question of Culture?

Americans, on the whole, are a part of a showering culture. Baths tend to be reserved for special occasions: to soothe sore muscles in Epsom salts after running a marathon, or to help clear one's congested sinuses with an herbal remedy including eucalyptus and the like... I understand that culture, because I, too, was a part of it for most of my life. Even when I lived in a beautiful house in the mountains and had a private bath, I used it only infrequently as a tub, to alleviate stress. Baths back then were a type of event, not an ordinary way to cleanse myself.


So how in the world did this radical transformation, from a showers-only person to a baths-only person, take place? Interestingly enough, the changes in my attitudes toward showers and baths, like the circumstances of my birth, were entirely a matter of chance and, some might even say, negligence. I discovered that an apartment which I had rented with a one-year lease had a bathtub with a malfunctioning shower head. The nozzle barely dribbled any water at all, but when I pointed this out, the skinflint landlord insisted that it was supposed to function like that.



Everyone, I trust, has run into one or more of those “special” landlords who insist that everything is exactly as it should be. Whether I liked it or not, my only real option for cleansing myself during that year became taking a bath. What I found, hundreds of baths later was that I actually enjoy taking baths. Slowly but surely my entire perspective on bathing ended up transforming to the point where I never, ever shower at home anymore. I am so much a bather at this point that after moving to the house in which I now reside, I did not even bother to hang up the shower curtain and rod until some house guests arrived!

Ironic though it may seem, it is nonetheless true: as a direct result of a cheapskate landlord, today I feel deprived whenever I find myself in a shower-only scenario. This happens when I travel to a place where hotels either do not come equipped with bathtubs, or they do but for one reason or another it is infeasible to render them acceptably clean. I am very picky about bathtubs: they must be spotless in order for me to soak my body in one. I realize that this may make me sound a bit like the woman in the library bathroom compulsively lathering and scrubbing her arms and hands, but I do here confess that I will not bathe in a hotel bathtub which I have not scrupulously inspected for cleanliness.

Not a problem in a couple of parts of the world, above all, Japan, the bathing capital of the universe, where spotless baththubs—and sencha tea centers—are de rigueur! I have also often been pleasantly surprised by the accommodations in Europe, especially Italy. Europeans, while not quite obsessed with bathing—as the Japanese truly are, to their credit, I hasten to add—do seem to appreciate that a good bath tub is just as essential as a good bed. Or a bidet! Some of the most beautiful bath tubs and bathrooms I've ever encountered were found in Italy and in Spain.

I never intended to become a bather, but it happened, and now I honestly cannot imagine forgoing what has become my bath ritual. Along the way, I became a major consumer of bath products, and thanks to the ridiculous biannual sales at Bath & Body Works and The Body Shop, I could probably go for years without needing to buy anything. Every time I consider the possibility of moving, in fact, I realize that I need to decrease my gross shipping weight before doing so. I did give away about a thousand books last year, and I no longer buy either CDs or DVDs, but despite having skipped the sales at BBW and TBS, I still have an impressive array of bath and shower gels, scrubs, and lotions. And then, of course, there are the colognes and perfumes.

Am I “hoarding” bath products? I think not, because the variety is very important to me. A day when I wish to take a citrus bath is not at all like a day when I'd rather soak in lavender or jasmine or cherry blossom or... the list goes on and on. I delight in selecting which bath bubbles to run under the faucet, and I coordinate scrubs and soaps and even hair products so as to complement the scented water. As a part of my ritual I also apply Borghese Fango mud to my face, and I may actually hold the record for the most tonnage of that product consumed by any individual person.




Deontology versus Teleology: Showers versus Baths

I suspect that eighteenth-century Prussian philosopher Immanuel Kant, probably the most famous deontologist in history, preferred showers. According to Kant, morality is a matter of duty: it is not because of the benefits which one can expect to derive from doing the right thing that one should do the right thing. No, consequences have no relevance, morally speaking, in Kant's view. You should do the right thing because it is the right thing to do!


Immanuel Kant, author of The Metaphysics of Morals 


Americans certainly seem, for the most part, to regard showering as a duty to execute, not a pleasure to enjoy—except insofar as removing dirt can be a source of relief. One of my sisters, a deeply entrenched shower advocate—who perhaps not uncoincidentally also has a dog—insists that baths increase the incidence of urinary tract infections. She once expressed extreme distaste for my predilection for baths in these terms:


How can you stand to sit there in a pool of dirty water?!

To which I replied:

The water is not dirty, BECAUSE I BATHE!


I do not doubt that a person who takes only showers over many years with nary a bath would indeed create a dirty pool of water just like Ian, the fellow whose sole distinction in my memory bank is to have been the stinkiest person I ever knew. What else did he do? I have no idea.

Anecdotally, I can report that the first time I bathed HRH Emperor Oliver, the bath water was indeed rather dark and gray. He had never been dipped in a tub throughout his entire life, why? Because cats have superlative personal hygiene and shun bodies of water larger than the volume of space which their body occupies.

Since his retirement, it has become necessary to provide some bathing assistance to The Emperor now and then, as a result of which I have become convinced that in fact all cats hold within their minds a quasi-Jungian “collective unconsciousness” fear of drowning. I suspect that it is the image of small kittens being mercilessly terminated “with extreme prejudice” in a pond by some illiterate and sadistic hick which may surface inchoately—to a greater or lesser degree, depending on the intellectual capacity of the cat—when they first face the specter of a bath.

Happily, dozens of baths later, The Emperor has learned that drowning at the Divine Feline Assisted Living Retirement Community is not an option. It's not going to happen, so long as his chief of staff is standing by. Having largely overcome his initial reluctance to bathe, The Emperor today enjoys the benefits of hydrotherapy so dear to bath lovers more generally and especially helpful to those such as he, who suffer from diabetes and debilitating neuropathy in their legs, feet, and toes. But I digress...


HRH Emperor Oliver relaxes after a bath and blowdry




The Bath-Perfume Connection

While bathing recently—one day in satsuma, the next in grapefruit and citron, the third in lavender and chamomile, and yesterday in Fresh Citron de Vigne shower gel—it occurred to me that the attitudes of many people toward perfume can be mapped onto their attitudes toward bathing along two different axes. First, it seems clear that some, perhaps many, people think of perfume use in purely functional terms, just as they think about showering.

Consider, for example, the “panty dropper” threads which get started over and over again by new visitors to fragrance community websites. This may seem risible to veteran perfumistas, who regard themselves as having a higher appreciation of perfume, often as an art form, but the reality seems to be that most consumers use perfume as a way of increasing their own attractability to persons with whom they may become romantically involved.

I myself found this factoid rather unbelievable, but in a fashion magazine a couple of years ago, in one of the relatively rare features on perfume, the statistic was reported that the number one reason why French women use perfume is to attract a mate! That was a sobering statistic to me, generally inclined to believe as I am that the French tend to be leaps and bounds above Americans in terms of sophistication. Meaning, of course, that the statistic for Americans could only be worse.

There is another axis along which perfume appreciation can be mapped, and this one does not point toward the same rather self-congratulatory conclusion, that most perfume users are philistines and only elite perfumistas appreciate the artistry of vrai parfum and the work of “olfactory artists,” to invoke here Chandler Burr's term for accomplished perfumers. This second axis is that of pure sensory experience, which does not seem to me to be relevantly distinct in the case of bathing and perfume use. In other words, thinking about perfume use in purely phenomenological terms, as a subjective experience, the use of perfume may be much closer to bathing than perfumistas ordinarily suppose—unless, of course, they happen to be bath addicts like me.


One reason why I love bathing is because I am enveloped in the process not only by warm water, but also by beautiful scents. This leads back to the question, perhaps vexing to some, whether perfume really is different in any fundamental way from other toiletries, to wit: bath and shower gel, soaps, scrubs, lotions, oils, etc. There are more and less sophisticated toiletries, to be sure, and people may use them and appreciate them to varying degrees. But let us consider the case of bath and shower gels which have been scented with perfumes which we ourselves already affirm as excellent.


Is it any less of an experience of perfume to smell it wafting off the water or off the skin of a freshly bathed and lotioned body than it is to spritz on the perfume itself? In terms of the pure olfactory experience of the perfume, I cannot for the life of me figure out why one of these forms of perfume experience should differ from the other. The truth, it seems to me, is that we appreciate perfume, above all, for the pleasure it provides.

Read all the perfume reviews you like, you will find that the fundamental judgments derive nearly exclusively from an answer to the question whether the wearer enjoys the experience of the perfume being reviewed. That is the bottom line. Reviews invariably circle back to the reviewer: specifically, the effect that the perfume has upon the wearer.

Is this true of the nonperfumic arts? Do we evaluate the quality of a poem or a piece of music or a film by describing their effects upon us? Perhaps on some level and in part, but only a small portion of a review of any object of art explicitly references the experiencer. The rest points outward to the object itself.

In contrast, in the case of perfume, everything turns on the subjective experience, and the very terms which one selects in attempting to convey one's experience point back to the wearer. This seems to me to provide grounds for skepticism about the status of perfume as an art. People who love perfume would naturally like there to be objective truths about the object of their love, but the reason why even “the experts” do not agree, it seems to me, is that their reviews always say much more about them than about the ostensible object of their critique.

The object under review in the case of perfume is tied up essentially with the reviewer, because everything which he or she consciously perceives is determined by facts about him or her, not facts about the perfume. In addition to having entirely different personal histories, human beings are differentially sensitive to all of the various components of any perfume, which is how and why people with vast experience in sniffing perfumes and familiarity with even thousands of them can radically disagree about a question as fundamental as whether it is any good.

What matter in evaluations of perfume are not objective facts about the creation—what particular chemical substances were used to create a certain perceptual quality—but our subjective reception of it conjoined with our personal tastes. In fact, tastes appear to do most of the evaluative work. We like this or that note: patchouli, tuberose, benzoin, etc. We dislike this or that note: rubber, cumin, pineapple, etc. Therefore, if a perfume features those things which we happen to like and we also happen to like their conjunction, then that alone will suffice to make our experience of it a positive one. “Your mileage may vary,” but to us, which is all that matters in our own evaluation of a perfume, it ends up seeming like either a masterpiece or a disaster or, more often, somewhere in between those two extremes, based largely upon what we happen to like.

Now, one might reply that people's tastes in art vary as well, and this is true. The difference, however, is that in the case of perfume, tastes do the bulk of the work of evaluation. Everything turns upon individual tastes and preferences. To praise a perfume is to enjoy the experience of wearing it. This is why the more a reviewer writes, the more he reveals—not about the perfume but about himself.

Setting to one side all of the vapid chatter about art, I must own that when I make a judgment about perfume, the bottom line is that a good or bad perfume to my nose is rather simple to define. I derive pleasure from the former and not from the latter. This is not an objective judgment and reveals the folly involved in issuing imperious decrees about which perfumes are masterpieces and which are disasters. 

In order to do such a thing, one would first have to assume the exalted status of one's own subjective values and tastes, in addition to one's heightened ability to perceive all of the many components of a perfume. Who can make such a claim, in complete sincerity? I know of no one, to be perfectly frank. Indeed, the two requirements would appear to be mutually exclusive. Moreover, a great or accomplished nose is probably not the best person to seek out for advice on which perfumes to buy. Why? Because your less than great nose will not detect the same things and to the same degree. In other words, you will smell what is essentially a different perfume than did he.

What I have learned about perfume through reflecting upon bathing while bathing is that pleasure, my fragrant friends, is the bottom line. There is no more and no less to perfume than that. We may, in our vanity, wish to follow the lead of thinkers such as the nineteenth-century British philosopher John Stuart Mill, who distinguished higher from lower pleasures, claiming that

It is better to be a human being dissatisfied than a pig satisfied;
better to be Socrates dissatisfied than a fool satisfied.

It is unclear from this pithy little adage whether it is supposed to be better to be a pig satisfied or a fool satisfied, but I suspect that Mill was not a vegetarian and may well have joined his compatriots in repasts frequently featuring offal.

John Stuart Mill, author of Utilitarianism

In any case, what seems indisputable to me is that what we may wish to honorifically label "olfactory art" is in fact an exceptionally pleasurable scent. It may be complex and unfurl in waves so as to induce in us olfactory delight. It may surprise us and lead us down new paths of our thoughts and evoke memories of times past and things lost. Experiencing perfume is a sensual process which begins with our nose and ends in our brain, but the measure of a good perfume is only the pleasure which it provides.


What does hedonism imply?

Just as people may adopt a certain attitude toward cleansing their body, viewing it as a necessity, a duty to be carried out, so, too, do consumers sometimes become distracted by extrinsic factors. They may become concerned by price, status (is it niche—or expensive—and therefore, presumably, refined enough?), or even the celebrities or models suggested or implied to be attached to the perfume through advertising. In view of the size of marketing budgets for many perfumes, it may well be the case that most consumers select the bottles which end up in their boudoir by such olfactorily irrelevant factors.

Such perfumes, once owned, may be spritzed on without stopping to smell the perfume, so to to speak. I see this, too, in the reviews written by many self-styled perfumistas who report quick impressions and often quite dismissively. Did the reviewer give the perfume the benefit of a full wear—or two? Was the experience interrupted, mediated, or curtailed by the wearer's memory of the experience of another perfume in the past? Can we experience a perfume as an isolated thing in itself? Probably not, given that our minds are not a blank slate—and if they were we wouldn't be able to make sense of anything anyway.

The famous deontologist Immanuel Kant never married, nor did he ever leave his hometown of Königsberg. Small wonder, then, that he had so much time for cogitation and the composition of extremely lengthy sentences. Naturally, he had something to say on this matter as well. Kant rejected the possibility of naïve empiricism—the pure, unmediated apprehension of reality—in these terms (translated from the German):


Percepts without concepts are empty; concepts without percepts are blind.


In some ways, bathing provides a superlative opportunity to reflect upon a perfume, as one is not surrounded by all of the usual distractions which can make it difficult to focus upon the olfactory experience itself. How often do we wear a perfume in the way in which we listen to a piece of music or watch a film? True, music is often playing in the background while we do something else, but when we attend a concert, we are there specifically to listen to the music, though we may of course be distracted by such annoyances as audience members who cough or talk during the performance. The same is true of our experience of films and may help to explain why many people today only watch films in the (quiet) privacy of their homes, made possible by the existence of so many new technologies in a series which began with videotapes and appears to be culminating in wireless media streaming.

Even perfumistas who exalt perfumery as an art may not actually dedicate any independent time to the experience of perfume. They may use perfume in the way in which they play background music while engaged in activities very different from what one does while sitting in rapt attention at a concert. Both music and perfume are nonrepresentational, but music is at least sometimes capable of capturing our undivided attention. Even further removed is the experience of a film, which, being representational, can convey a message of one sort or another. In the case of perfume, only one question really makes much sense: Does the perfume provide pleasure? Do beautiful scents fill you with joy?

One implication of this bath-inspired way of looking at perfume would seem to be that the provenance of a scent is irrelevant to one's experience of it. Perhaps this is why I don't care who allegedly made the first perfume in the history of the world to combine certain notes together. It doesn't matter. What matters is that they were brought together by someone—anyone—to produce a perfume capable of inducing in me the sense of pleasure I feel upon donning it. We may tell all the stories we like about perfumes, but our stories are no more and no less personal confessions, in the end.

I leave you now to soak in these ideas and look forward to reading your thoughts on the matter. As for me, I do believe that it's time for a bath!






Sunday, March 18, 2012

Everything You've Heard and Read About Perfume Is True: The Case for Ecumenicalism



Although I have always been of a rather skeptical bent, I am a relativist about neither morality nor reality more generally. I do not deny and indeed appear to believe that there are facts in the world and that some actions really are reprehensible and wrong. Torture and the execution of suspects without trial are two examples of actions which seem to me to be obviously wrong. I also happen to find those actions to be generally ill-advised when directed toward practical purposes such as extracting potentially useful information from people or diminishing rather than fomenting future potential threats.

Setting the question of inanity to one side, and focusing solely on morality, I would go so far as to say that such actions are wrong even when they are inflicted upon guilty parties. The fundamental problem with such practices, as seems pretty clear from the long, ugly, thuggish history of tyranny, is that the willingness to torture or execute without trial a suspect is the willingness to do the same to an innocent person, since suspects are, by definition, suspected of guilt.

Now, I may of course be wrong in my moral condemnation of such practices. Perhaps there is nothing whatsoever wrong with tyranny because nothing at all is absolutely wrong, morally speaking. Perhaps morality is but a vain and chimerical notion, as Immanuel Kant worried it would be in a world devoid of God (whose existence, by the way, for the record, I neither deny nor affirm). Perhaps the torture and execution of suspects without trial are merely stupid in the way in which friendly fire is stupid. Or a war which depletes a country's coffers and sacrifices soldiers while making its people less not more secure.

Because in many if not most cases it is not clear how to adjudicate rival intuitions about a given matter, I feel that permitting John Stuart Mill's “marketplace of ideas” to flourish is, generally speaking, the best way to proceed: let people articulate their views, and through a healthy process of discourse and debate, the good ones will survive while the bad ones will fall to the wayside.

Of course one rather epistemologically humble reason for supporting the free marketplace of ideas is that we might just discover that some of our very own beliefs really are muddleheaded. Surely some of the many things which each of us believes to be true are really false. How have racism and sexism survived for so long? Probably because lots of people refuse to examine their own beliefs. As paradoxical as it may at first glance seem, this is precisely why I believe that even people who hold views which to me are wholly untenable and obviously false, and even obnoxious, should be permitted to air their views nonetheless.

Yes, I am of the considered opinion that even people who hold very offensive views should be permitted to articulate them. Such views are easy to expose for the nonsense they are, and it's much better practically speaking to know who the culprits holding such views are than to let them ferment and stew inside the person's head like a pressure cooker until one day, to everyone's surprise, they go postal and blow everyone in their office building or neighborhood away, convinced all along, as they are, of the veracity of their intuitions and what they seem to imply within the fermented folds of their mind.

When faced with counterexamples provided by others, people do sometimes modify their views. When left alone to brew, in contrast, they become more and more committed to their belief that their bilious fantasies are true.

But what, you may ask, does any of this have to do with perfume? In fact, quite a lot, it will emerge very soon.


Why Read Perfume Reviews?

I value various forms of tolerance, including freedom of speech, so it might seem that I appreciate reading other people's perfume reviews for the same reason that I enjoy listening to what they have to say—whether or not I happen to agree. It certainly is fascinating to find out what other people think, and all the more when it emerges that their way of looking at things is very different from mine.

This does not mean that I believe that every possible perspective on any possible thing is equally valid. No, some perspectives are self-contradictory and therefore incoherent and cannot describe reality as it is. When I read some perfume reviews I am immediately struck by how wrongheaded they seem. A person claims to smell aldehydes in a perfume entirely devoid of the same. Another person compares Britney Spears Circus Fantasy to Chanel no. 5. Because such people seem so obviously to be just plain wrong, one might upon reading such comments simply take note of the author's name and bear in mind that what they say must be taken with a grain of salt. Should they be forbidden from articulating their views? No, of course not.

I think that a natural response to reviews which appear to be replete with preposterous falsehoods is to conclude that the author really does not know very much about perfume. However, certain nagging cases may make it difficult to accept that the persons involved were in fact wrong in any objective sense. Those cases involve, perhaps unsurprisingly, me: my very own radical revision of a formerly stable opinion about a perfume—or so it seemed.


Lemma 1: The case of the old vial

The first time I reviewed Robert Piguet Baghari, I waxed rhapsodically about what a thick sledgehammer amber perfume it was. “It” actually became my reference amber, to which I alluded in a number of other reviews.

Later, upon receiving a fresh sample directly from the house, I discovered that Robert Piguet Baghari bore very little resemblance to the perfume which I had earlier described. How could I have missed the aldehydes in this aldehyde-rich perfume? Or all of those layers of complexity—the near antithesis of a sledgehammer amber perfume?

The answer, I deduced, was that my earlier sample, obtained from an online discount emporium, must have been quite old. The aldehydes had obviously, I inferred, evaporated away by the time I got my nose on the sample, just as vintage lovers are known to aver that the top notes “burn off” of their vintage treasures, though they love them all the same.

The Question of Vintage is of course a topic of abiding interest to me, but in this context, I am interested rather in this particular phenomenon: that the more volatile components of a perfume will evaporate faster than the denser ones, leaving behind a skewed picture of what the perfume once was. Exhibit A: my reading of Robert Piguet Baghari as a monolithic amber perfume!

Should I delete my review? But why? When I wrote it, it was true...


Lemma 2: The case of the erroneous vial

I was confounded to discover upon initially reviewing Christiane Celle Calypso Rose that, in fact, it was not a rose perfume at all! There is certainly no dearth of ridiculously misnamed perfumes, and those which claim to be amber perfumes but really are not may be the most obvious cases here to adduce. What does Nez à Nez Ambre à Sade have to do with either amber or Sade? In a word, at least to my nose: Nothing.

Why perfumers persist in naming perfumes in ways which lead directly to their condemnation as liars is a mystery to me, but they do. In fact, when it comes to oud perfumes, I no longer even expect to smell oud, having concluded on the basis of a relatively lengthy inductive series that most so-called oud perfumes are really about any- and everything but oud!

So, given this context, a perfume world where names are often very misleading to begin with, I was not astounded by my apparent discovery that Calypso Rose was not a rose perfume, and wrote it off to the perfumer's poetic license. A rose is a rose, except when it is not, and in this case, it smelled an awful lot like mimosa. But mimosa would smell as yellow and fluffy by any other name, would it not?

It turns out that my decanted vial labeled Calypso Rose actually contained Calypso Mimosa! I only came to this realization about a year later, having acquired a bottle of Calypso Rose and discovered that, lo and behold: it really was a rose perfume! In the meantime, of course, my review announcing to all that Calypso Rose was not really a rose perfume sat there, being read by people, who either believed me or thought that I was clearly mistaken. Could a person actually be so ignorant and/or olfactorily challenged as to mistake the scent of rose for that of mimosa? some no doubt wondered to themselves upon reading my review.

Should I delete my review? But why? When I wrote it, it was true...


Lemma 3: The case of the reformulated perfume

My review of Guerlain Mitsouko offers an enthusiastic endorsement of that perfume along with a proclamation that it is a genuine masterpiece. Since emptying the last divine drops of the bottle of the perfume upon which that review was based, I have discovered in three separate cases, that Mitsouko is not Mitsouko anymore. This multiply confirmed discovery would seem to invalidate my former review altogether.

If, based upon reviews such as my own, people are purchasing new bottles of Mitsouko now, after it has undergone massive reconstructive surgery akin to that to which Michael Jackson (may he rest in peace) subjected himself, then I can only say: I am sorry. I did not lie when I wrote those words, but the sad truth is that Mitsouko's rhinoplasty went way beyond the pale, too.

Should I delete my review? But why? When I wrote it, it was true...


Lemma 4: The case of the variable batch

When I first reviewed the perfumes of the house of Banana Republic, I was very pleasantly surprised by what I found. I had ordered a complete set of minis of all of their available perfumes and sniffed my way through them, penning reviews along the way. When I later acquired bottles of a couple of those perfumes, Malachite and Jade, I discovered that they smelled very, very different from the minis of the same names. What in the world had happened?

Since I bought the minis directly from the company's website, I could not believe that they were old. But I also bought the perfumes directly from the company's website. This was not a matter of failed memory, as I worried might be the case, for in a side-by-side comparison of the perfume from the mini and the perfume from the full bottle, I found that, while somewhat similar, they really were not the same.

My best guess is that a company such as Banana Republic, whose primary focus is not perfume but clothing, may simply have batch problems. They swirl the ingredients about in a giant vat, and sometimes it gets stirred completely, and sometimes it does not. Perhaps it has something to do with who happens to be working at the factory on any given day. In any case, it seems safe to say, my reviews of the perfumes from the minis refer only to the perfumes from the minis and, more specifically, the minis which happen to be in my possession.

Should I delete my reviews? But why? When I wrote them, they were true...

In this connection, it is worth mentioning the house of Caron, asserted by some to be involved in a nearly continuous process of reformulating their perfumes, which makes it very difficult to have meaningful conversations about them with other people, who in all likelihood have not even smelled the same thing. Frequent or serial reformulations have the same effect as inconsistent batch quality control, and in fact there is a sense in which batch problems can be viewed as mini, inadvertent or unintended reformulations, it seems to me!

Rather than delving more deeply here into the topics of reformulations or vintage perfumes, let us pause to take stock. What do the above four lemmas demonstrate, pray tell? The reader may well be wondering: Has sherapop actually shown that Everything You've Heard and Read About Perfume is True?

No, of course not. The above are merely pseudo-lemmas, critics will be quick to point out. They show nothing whatsoever about the nature of perfume, and only illustrate that there are practical problems involved in making sure that different people have access to the same perfume bearing the same name.

So is it not in fact false that Everything You've Heard and Read About Perfume is True?

Not so fast, my finely tuned and no doubt well-caffeinated critic. There is much more to this apparently simpleminded “proof” than meets your myopic eyes.


What the Lemmas really show...

The sharpest among my very sharp readers will have taken note that my interpretation of each of the above cases was, well, an interpretation! I reasoned to my conclusion in each case based upon the best available explanation. But all of my explanations focus on factors extrinsic to me: how the perfumes in vials and bottles were handled and produced.

All of this leaves open the possibility that there is a single creation to which the name of a given perfume, launched at a certain time in history (setting to one side for present purposes, the ever-vexing Question of Vintage), the perfume in the world about which we should all agree, if only we could figure out a way to get our noses on the very same liquid.

In reality, it seems more likely that the radical disparities in reception reflected in the reviews of a given perfume often have much more to do with factors intrinsic to the reviewers than to variations in the ways in which a given perfume was produced or handled. Or perhaps it would be safer to say that the intrinsic factors are at least as important as the extrinsic factors.

It's not just that reviewers may fall along a broad spectrum of possibilities as regards experience, extending from persons with extremely limited experience, say, of only a couple of perfumes, to those who have sniffed literally thousands of different perfumes. That is only one axis of difference.




Next we need to factor in the anosmia axis for each and every detectable component in a perfume. It is well known that a fair number of people are incapable of perceiving certain musks. Obviously, whether or not one perceives a sweaty musk component, and how (as pleasant or unpleasant), if one does, is going to have a great effect upon one's reception of a perfume containing that component.

Is it not also true that human beings are going to be distributed over a bell curve with regard to their sensitivity to any and all of the components in a perfume? Musk may be the most well-studied case, but given that people vary in sensitivities to all sorts of chemicals, take salt, for example, what reason is there for believing that this is not the case for the constituent chemicals of perfumes? None whatsoever, it seems to me.

But wait, there's more: we also attend to some but not all elements in our immediate experience at any given moment in time, depending upon not only our interests, but also whatever happens to be on our mind. This selection process is prefigured by all sorts of background information peculiar to us. Our perceptions are also colored by our expectations, which is why I have suggested in some of my reviews that perfumers would do well to name their creations metaphorically in order to deflect a priori potential criticism to the effect that the name of their perfume is misleading or mendacious. If you call your perfume Oud Something, then everyone approaches the perfume sniffing specifically for oud, and if they do not find it, then they may cry foul.

Even perfumes which are metaphorically named, however, are bound to set up certain expectations in the minds of some sniffers, based upon their own idiosyncratic experience. One person may associate the color red with love; another may think of murder and mayhem. All of these sorts of factors together conspire to make it nearly miraculous that people ever agree about anything when it comes to perfume.

I do not believe that reviewers lie, with the notable exception of shills. But I also do not believe that some of the honest reviewers are right and others are wrong. This is because the very act of interpreting perfume is similar, as odd as this may sound, to the act of reporting a state of pain: one cannot be wrong, phenomenologically speaking.

If you think that you smell roses, then you smell roses, regardless of what the perfumer may have wanted you to smell. If you feel that you are in pain, then you are in pain. It does not matter whether there is some medically documentable reason for your pain. Your pain is self affirming, just as is your reaction to a perfume.

This, then, is what I mean in boldly proclaiming that Everything You've Heard and Read About Perfume is True. People cannot be wrong about what they believe themselves to perceive, since that is all there is to the perception of scent. It will be intertwined with personal memories of experiences and will be colored by what one has already experienced. But if what is a scrubber to me is to you a treasure trove of olfactory delight, I do not believe that you are somehow wrong and that I am right. We are different people, and there is no reason for believing that a person inhabiting completely different skin, and who has a different history and radically different experience, should ever have the same perception of a particular perfume as does anyone else.

After having written many reviews but also having read many times that number more, I have become convinced that it is senseless to condemn reviewers as wrong in some sort of objective sense. True, some perfume reviewers' perceptions cohere, generally speaking, better with my own than do others. But that does not imply that we are right, and the others are all wrong. I have come to embrace ecumenicalism in perfume reviewing not because I am some sort of raving relativist (which I am not, see above) but because the phenomenon of perfume perception is an intrinsically subjective one.

I've encountered enough intelligent, knowledgeable, and articulate perfumistas whose opinions diverge radically from my own about individual perfumes that it makes no sense to me to say that one of us wrong, and the other is right. But our differences in opinion are not merely about vintage, reformulations, and batch problems. No, we perfumistas are different people, and by reading each others reviews, we can learn how diverse the world in which we live really is.


What say you to all of this, my fragrant friends?