Saturday, October 19, 2013
Entry #22: A Philosophical Lexicon for Perfumistas
The Latin expression non sequitur gets thrown about a bit by me, and it might not be known to everyone. It simply means: does not follow. The expression refers to a conclusion or inference or implication which is somehow unconnected or independent from an assumption or premise mistakenly believed to be logically related to it.
A great example of a non sequitur running rampant in the perfume world is the notion that if perfume is not art, then this implies that it is somehow inferior, less valuable, less worthwhile, less noble, etc., than the products of the beaux arts (fine arts). This is a big, fat NON SEQUITUR!!!!!!
There are many ways in which perfume is a lot more valuable than fine art, as Bryan Ross has persuasively argued over at From Pyrgos in a provocative piece, Perfume is Higher than Art. Perfume connects with each of us on a daily basis in intimate ways, in which most of modern art (often conceptual) does not.
Unfortunately, the confusion about this matter is constantly being fueled by the pseudo-righteous indignation which continues to be spewed out by some who have attempted to tether their future and fortune to the indefensible thesis that perfume is art, not design. I don't really expect to see this confusion cleared up during my lifetime, and the low calibre of what is being fobbed off as intelligent thought about perfume does not bode well for increasing interest in the topic among serious students of art and design theory. From a distance, the fervor with which the thesis is propounded without argument, in loud proclamations--as though the volume of a voice might obviate the need for reason--leads many to think that perfumistas are no better than drug addicts. And perhaps that is not untrue...